Val & Company

This Project required:

The Business

Val & Company is located in Elliot Lake, Ontario, and is owned by Valerie Ralph, a real estate agent who buys and sells homes for clients but also offers extra services such as home staging support, moving company recommendations, community integration supports and more.

Known as an affordable retirement community, Elliot Lake is located in a somewhat remote geographical area and finding reliable services can be difficult.

The Goal

This real estate agent needed a website that:

was fast and easy to use for visitors
quickly established the difference in what Val offered versus regular real estate agents
quickly and clearly conveyed its services
showed local home listings
provided a clear call to action for users to follow
appealed to a specific demographic
was visible in the search engines
connected with local searchers
converted website visitors into clients

The Solution

To address these challenges, I put together a plan that:

moved the website into a proper hosting environment that was fast, provided website security, backups and an SSL certificate
optimized the overall website page speed scores
made the opening home page headings as clear and concise as possible
used lots of white space and clearly identified important content elements such as contact and individual service information
used appropriate images to connect the content
used larger fonts
optimized the on-page SEO for maximum indexing
optimized her local SEO for maximum visibility

The Result

Launched in mid-2019, the website quickly began to compete with the more established company websites in the area.

The messaging is very clear and her website visitors have been responding in a positive way.

On average, they’re spending 4+ minutes on the website and viewing more than 4 pages per visit.

For a niche project, it has worked out well for Val and her investment has already been paid for several times.

Want To See What I can Do For Your website and SEO?

Schedule A Free telephone Consult

Automatically schedule a specific date and time for a free, no-obligation, 30-minute telephone conversation where we will discuss your website’s performance, goals, budget & much, much more!

(It Takes 2 Minutes)