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Get affordable SEO services without about binding contracts.
Let’s attract people looking to actually buy your services.
Real results mean more leads that turn into paying customers.
You have a small business website in the Toronto area and you’ve been searching for “affordable SEO companies“.
You still aren’t sure which SEO services work, what you need, how much SEO should cost or what to do next.
Sound about right?
I’ve been providing affordable SEO services for many years and I know what works, what doesn’t, and what will work for your business.
I only use long-term, affordable SEO strategies that work and have a successful track-record to prove it.
A lot of people think that affordable SEO is just about magically sprinkling the right keywords in the right places and, voila: you’ll get top SEO rankings.
This was true years ago, but these days successful SEO is about a LOT more than spamming a website with keywords.
Google now also wants to see positive engagement with a website.
How long a person stays on your site counts, along with the amount of pages he or she views. The longer a person stays on your site, the more relevant it must be and Google will rank you higher because of those factors.
Does your website currently engage its visitors with appropriate and enticing visuals and messaging?
Are they really able to find what they need and take the next step?
I’ll help you create a clear and effective path for your website visitors.
When it comes to small businesses and my affordable SEO, an often overlooked variable is the level of real competition.
I can tell you exactly who is ranking for your keywords, and, more importantly, why they are getting those rankings.
Small business SEO is all about beating your competitors. Whoever comes up today on Google’s first page for your keywords is who you have to beat.
It’s not a mystery and it really isn’t that complicated.
Let’s find out who you are actually competing against and create a strategy to not only take their spots, but with messaging and visuals that will connect with your visitors.
Simply “having a website” is a lot different than “having a website that gets traffic and converts it into clients“.
Your website is in the position to do the heavy-lifting for you and represent your business 24/7.
Why should people do business with you instead of your competitors? What makes you different? Or better? What do you really offer?
If we can answer these questions, we can not only target people searching Google for your services but convince them to do business with you as well.
For a small business website, that’s real SEO-success!
You might be surprised at how quickly we change your current messaging and create the type of affordable SEO results and overall messaging that will.
Provide people with more ways of finding your products & services.
Local customers will begin to trust your business & brand more.
Better Google Map rankings mean more local people will find you.
What does being found in the local search results mean for you and your business? A completely new & steady-stream of customers!
Appearing in the top 3 positions of the “Local Pack” gives you an advantage over all other search results.
Why? Because your name is one of the first results people will see.
If you want to really be seen, relying on just the organic search results isn’t enough. Not any more.
For starters, you’ll need a website that’s properly structured and designed well.
Not to mention a website that performs well on all mobile devices.
Then there are things we can do to improve your local listings, like Google My Business & Bing Places For Business.
If your business would benefit from gaining local customers, I can definitely help get you there.
With THOSE kinds of statistics, who wouldn’t want to get better local search rankings?
To get started, all you need to do is reach out and take the first step. You can message me, call me or arrange for a free, 30-minute telephone consultation. Just scroll down for more options.
I’ll examine your website, services and competitors in your industry and then create a completely customized and affordable SEO plan made just for you. Let’s start with a website audit!
I’ll focus on what Google and customers – actually want and build affordable SEO rankings that bring you more qualified traffic and sales. Real SEO results are measured by conversions.
Answers to most of the SEO questions I receive.
Put simply, “SEO”, or “Search Engine Optimization”, is the practice of attracting larger amounts of organic traffic (quality and quantity) by optimizing your website.
“Organic search results” mean “natural search results”, so something like Google Adwords or Facebook ads wouldn’t count as SEO.
Any natural results (that aren’t ads) that appear whenever you search for something are regarded as being organic search results.
More people tend to click on the search results they see first, so having higher ranked keywords means more people will click on YOUR search result.
Higher rankings mean more visibility, clicks, and, ultimately, more sales.
Optimizing your website in such a way that Google will give it preference and creating backlinks (links from other reputable websites to your website) helps to improve your search rankings and overall visibility.
This is an extremely basic overview, but that’s the gist of it.
To answer this effectively, I first need to know more about your business and the websites of your competitors as what they are doing (and have done) will strongly dictate what you will need to do in order to take their spots in the rankings.
I can show you my hourly rates, but I won’t know what you will specifically need to focus on until I’ve had a chance to audit you and your competition.
For the most part, service-based businesses in competitive industries should plan to spend at least $1,000.00 per month.
Smaller commitments really do limit my ability to be productive and my personal monthly minimum is $500.00.
Instead of focusing solely on monthly costs, thinking about what consistently gaining new clients every month would mean might help.
After all, we’re talking about an investment in your business aimed at increasing your revenue.
I’ve been at this a long time and have seen ALL of the spammy tricks and phases come and go.
Using spammy and outdated SEO tricks might get you some results in the short-term, but all Google has to do is change its algorithm and that’s that.
Doing things the right way might be more expensive, but I’ve never had a website I’ve worked on be negatively impacted by a change with Google and good, solid results tend to last a long time.
I’ve been contacted by people whose websites literally lost ALL of their rankings overnight because they had been using those spammy techniques.
In the end, it’s just not worth it and I do not use them.
Search for “Panda update” or “Penguin update” and you’ll see what I mean.
How long it will take to see changes in your rankings depends on a few factors.
All of these things matter.
Those factors aside, if you are already ranking – albeit poorly – for some keywords, I should be able to improve upon those within a few months.
If you have a newer website, it will usually take several months to start ranking.
Starting your SEO with a fairly aggressive campaign can speed things up a little, but every website starts out in the same boat, so to speak.
This is more of a relative type of question rather than a straight-forward one.
Let’s say that your top-level keyword yields approximately 1,000 searches each month and that you rank in the number one position in Google for that keyword.
Statistically, you can expect about 30% of those viewers to click your search result, so let’s say that you get 300 visitors each month from that keyword alone.
Now we have to figure out how many of those visitors are looking to buy or hire your services right now and how many of those you will actually “close”.
If half of those people (150) are looking to actually hire someone and you can close 10% of them, that would be 15 new clients / customers each month.
Of course we would be targeting multiple search terms, but only you can answer whether spending $1,000 – $2,000 per month would be worth it for you.
Also keep in mind that good SEO isn’t just about getting traffic to your website, but getting higher quality traffic with intent and having a website that helps to convince those people to do business with you.
So, with all of that aside, the potential for you to get a huge return on your SEO investment almost always exists.
If you are a home contractor and average $30,000 – $50,000 per job, investing $12,000 – $24,000 per year into your SEO makes sense.
If you’re in a less competitive market, a few months of active SEO can lead to a couple of years (or more) of strong rankings.
In theory – and given enough time – a properly optimized website with a strong domain rating, rich, useful content and enough backlinks can rank for anything.
But a better question to ask is “do you have enough resources to make the commitment to outperforming your competitors”?
Some keywords are tougher to compete for than others.
“Women’s Shoes Toronto”, “Wedding Photographers Toronto” and “Best Real Estate Agents Toronto” would be good examples of industries where the top performing websites have invested a lot of time and resources into their visibility and would be extremely difficult to beat.
If you want to rank for an obscure search term that no one searches for, I can most likely get that ranking in the top position in no time.
If you’re trying to rank for “HVAC companies Toronto”, that’s a different story.
The more competitive a market is, the more difficult it is to catch the top ranking companies.
You also don’t necessarily need to be in the #1 spot to see profitable results.
The REAL question to ask yourself is “can you increase my organic visibility to the point where I’ll see an increase in customers”.
But to answer that I would need to know about your business, website and what sort of budget you’re looking at first.
Book a free telephone consultation or send me a contact form if you’d like to discuss your project with me.
Unfortunately, I speak with a LOT of business owners who have hired a supposedly ‘affordable SEO company’ (or two), only to be let down with more than disappointing results.
In my experience, this consistently happens for a few specific reasons but the top reason is that an incompetent person or company was hired.
They typically make big promises, hide behind affordable SEO rates, use a lot of industry jargon and then hand you something like this:
Let’s say you have a small maternity photography business in Toronto.
They’ll spam the site with a term like “Maternity Photography Toronto”.
They’ll create a few pages with 500 words (or less) of gibberish while continuing to use the spammy search term.
They’ll add a bad image (or two) that they don’t hold the rights to and spam the ALT text.
They’ll create spammy, 500 word blog posts that don’t read well.
They’ll continue to do this until you object and then they’ll tell you that you need to pay more to get the results you want.
This sort of thing used to work in 2006, mainly because there weren’t as many competing websites online yet and the search engines weren’t very sophisticated.
For the most part, and especially when trying to optimize for competitive keywords, it doesn’t work any more. Any money you spend on that type of SEO will simply be wasted.
I only use current, stable SEO techniques and I have the references to prove it from real business owners who got real results.
I can quickly assess what you need, why you need it and put together a unique and affordable SEO plan made just for your success.
If you start to see some success with your SEO and then completely stop, you will most likely begin to drop off as your competitors move past you.
New competitors always come onto the scene, old competitors begin SEO campaigns, Google changes their algorithms…
There are lots of reasons why your competition might begin to move up and pass you.
My work is solid and you will see gains, however those gains will gradually almost certainly decrease over time if you stop working on your SEO.
I don’t believe in holding clients hostage with onerous contracts and my results speak for themselves.
A lot of SEO companies will tell you that signing a contract is “for your own good”, but I believe you are more than able to decide whether you’re getting the results you are paying for and can make your own decisions.
Since I primarily focus on service-based website SEO, real success is measured through quality traffic, higher engagement and more sales.
Simply stated, you want to to be found by more people looking to purchase your good or services and then sell to them.
Your Google Analytics account will show all of those metrics.
I will track this progression and report to you on a monthly basis.
The monthly reports I will send to you include:
We will also have a call each month where I will walk you through each report, what has been achieved and any next steps to be taken.
Yes, I can.
Please check out my Local SEO Services page to see what I offer.
I would never do that, and neither should any SEO company.
What I WILL promise is strong, proven recommendations that work and a commitment to using the techniques you need in order to improve your organic visibility.
You also don’t necessarily need that coveted “number one spot” in order to see an increase in sales.
With service-based businesses, people often call several companies for quotes and simply increasing your visibility can make a difference to your bottom line.
The whole “number one on Google” thing tends to be overblown these days.
Instead, try thinking about it as incrementally increasing your reach over time.
When I mention “affordable SEO”, I’m comparing my rates to the average hourly rates of other competent SEO companies in Toronto.
On average, they tend to range from $70.00 to as much as $120.00 per hour.
When I say something like “$1,000.00 per month”, the amount of hours other companies will dedicate to your project will be less than mine.
My hourly rates are often less than half of the larger agencies, primarily because I work alone and do not have the expensive overhead to deal with.
Compared to others, I definitely offer affordable SEO services.
There are some credible agencies out there, so you just need to decide who you’re more comfortable with and how much time you would like devoted to your project.
All you have to do is reach out and we can get started almost immediately.
You can send me a contact form, call me directly or schedule a free telephone consult.
Once we have spoken about your business, website and goals, I typically perform an audit of your current online visibility and that of your competitors.
Then I put together a customized and affordable SEO plan.
Once that is ready, we can finalize our initial goals and get started.
Given how a lot of people in this industry conduct themselves and perform, I don’t blame you. At all.
All I can say to help reassure you is that I have a good, proven track record with real business owners and I’m not just saying I can help.
I can actually demonstrate how I can help you and why what I do actually works. I also post some of my portfolio and walk you through the results I’ve been able to get for people.
Get in touch with me and we’ll talk about what I can do for you as well.
Automatically schedule a specific date and time for a free, no-obligation, 30-minute telephone conversation where we will discuss your website’s performance, goals, budget & much, much more!
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Address: 1444 Dupont Street, #6AToronto, Ontario, CanadaM6P 4H3
Telephone: (905) 243-1760
Google Maps: View Location Map & Directions
Driving Directions: I am located just on the north side of Dupont Street, at Campbell Avenue, just east of Symington and west of Lansdowne Avenue.
The Boo Radley’s and Piri Piri Grillhouse restaurants are located on the northwest and northeast corners of Campbell & Dupont.
Turn north onto Campbell Avenue and take the first right (into the driveway) and follow the business units (past Piri Piri) to the end.
I am in Unit 6A (upstairs).
Parking is free.
Address: 33 Empire Crescent
Courtice, Ontario, Canada
Google Maps: Google Maps
Driving Directions: My Courtice location is located just east of Oshawa, near the intersection of Highway 2 (Kingston Road, Dundas) and Townline Road North.
Local landmarks include a Tim Horton’s, McDonald’s and Walmart.
Take Townline Road south of Highway 2 to your first left, which will be Kingsway Gate. Take Kingsway Gate to Empire Crescent (at the stop sign).
I am the house at the south-east corner of that intersection.
Street parking is free.
PLEASE NOTE THAT OFFICE VISITS ARE BY APPOINTMENT ONLY