Street Graffiti Solutions

This Project required:

The Business

Located in Toronto, Street Graffiti Solutions offers unique graffiti-removal and anti-stick solutions to business communities to help keep flyers, stickers and posters off of street assets.

The Goal

This company needed a website that:

  • would load quickly and be easy to use
  • enabled visitors to quickly understand what they offered, who it was for and the problem their products would solve
  • offered a clear call to action
  • included images and videos to show their work
  • offered a “Portfolio” area to show before-and-after examples
  • was visible in the search engines
  • connected with local searchers
  • converted website visitors into customers

The Solution

To address these challenges, I put together a plan that:

  • moved the website into a proper hosting environment that was fast, provided website security, backups and an SSL certificate
  • optimized the overall website page speed
  • used lots of white space and clearly identified important content elements such as contact and individual service information
  • had a clear call to action
  • had a gallery of their finished products that included ‘before & after’ shots
  • optimized their on-page & off-page SEO

The Result

The website now clearly defines what the company does and how their services can be of benefit.

Users are finding the website to be very simple to navigate and several people have actually commented that they didn’t have to waste their time sifting through information to get what they needed.

Primarily targeting “BIAs” (Business Improvement Associations) and Municipalities, the people tasked with finding graffiti removal solutions are often quite busy and appreciate the clear messaging.

Overall, the company now has its website in place and can confidently refer people to it whether it be from Google or a trade convention.

 

Street Graffiti Solutions Projects Website Screenshot

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