Looking for more affordable, cheap SEO services in the Toronto area?
I provide affordable SEO for small business websites that will increase your local & organic search engine rankings in Toronto and the G.T.A.
Wondering who “I” am and what all of this talk about “cheap SEO” & “affordable SEO” is about? My name is Kevin and you can read a little about me and why I started my own SEO company before continuing.
I should probably clarify what I mean when I say “cheap seo“, as there tends to be confusion about the quality of the work versus the cost of the work.
I’m simply referring to overall SEO costs, as in: “My SEO services are cheaper than most SEO agencies”.
The reason for this comes down to one main point: I don’t have the overhead that a typical SEO agency does and therefore don’t have to charge you extra to pay for employees, or office space, or ten of the latest Macbooks, or anything else that comes with running a typical SEO company.
I mostly work alone, project by project, and only use third-party involvement on an as-needed basis. As such, you pay me for my time without any bloated costs built into the price.
I also mention “cheap SEO” & “affordable SEO” because a lot of people use that term when searching for a search engine optimization company in the Toronto area.
Most SEO websites tend to stay away from that phrase, but why avoid it if that is what people are searching for? Every penny counts these days and if you can pay a little less for good search engine optimization, why wouldn’t you?
In this case, “cheap” only refers to the price you pay and not the quality, unless the quality sucks, of course, in which case it probably isn’t worth it.
So, what will you get with cheaper SEO services like mine?
That’s a great question!
You’ll get everything you would get from an SEO agency:
- You’ll receive monthly branded website, backlink and keyword reports
- I’ll always use current SEO implementations & strategies
- I use multiple online & subscription-based SEO tools
- I have access to accomplished professionals in various online disciplines (social media, copywriting, analytics, designers, etc.)
- & lots more
You also get to deal with me and not simply a representative of a company who may or may not be very involved with your particular project.
I’ll know what your project is about.
I’ll know what we are doing with it.
I’ll know which stage it is at.
And I’ll know these things because I’ll be the only one working on them.
All you have to do is call me – or request that I call you – and you can get all of the answers you need. Simple.
I’m also accountable to you for everything I do.
The (potential) problems with hiring a larger SEO and Design company.
Aside from the standard issues, such as guaranteed SEO results, or SEO company scams, or monthly SEO costs, or bad SEO mistakes in general, dealing with a larger company can bring with it a host of issues that you may or may not be prepared to deal with.
Here are some things to consider.
Who’s paying for all of this?
For every person involved with your project, there is a corresponding salary, office costs and profit that needs to come from somewhere, right?
Well, in this case, “somewhere” actually means “you“.
Working directly with me, however, means you pay one person an agreed-upon rate and empowers you to discuss the details of your project with the person who is actually working on it.
All of it.
And everything is explained in simple language, including time-frames, strategy, pricing and due-dates.
They insist on doing everything themselves.
It isn’t uncommon for a larger SEO company to insist that they design your website and won’t work with any ‘wordpress themes’, for example.
The reason for this seems obvious enough: It’s because they won’t make any money off it.
Now, while it’s true that many themes won’t contain everything you need (or would like to have), a lot of them come pretty close and you can buy them from a website like Themeforest.net for $50.00 – $80.00.
Or you can pay a larger company thousands of dollars instead.
I actually prefer working with WordPress themes and welcome them, no problem.
I can tweak them easily enough and, for the most part, they are just fine for most small business websites.
Living with this compromise will also roughly save you $1,500.00 – 2,000.00.
You’re not really that special.
The bottom-line for a lot of the larger companies is that they need to keep things rolling.
Which means churning-out clients on a consistent basis.
You’ll matter when they’re signing you up but it will be a business agreement and, when your time is up, it’s up.
Unless you have more money, of course, at which point you’ll begin to matter again.
When you work with me, I take your project seriously and almost as personally as you do.
They use outdated or “black-hat” SEO techniques.
One of my clients told me that an SEO company he had hired (in the past) had charged him hundreds of dollars to manually submit his website to hundreds of “website directories”.
What this really meant was that they had submitted his website to a ton of useless message boards and directories that could actually harm his rankings in the long term.
Months went by, he kept paying, and he saw zero change in his rankings.
Sadly, this isn’t uncommon.
10 years ago, this was a great strategy. These days, not so much. Google has changed and a lot of the so-called “SEO Experts” continue to use antiquated SEO ‘tricks’.
And it’s a waste of time, because:
- The directories in question are mostly overseas and yield next to no traffic, let alone very little targeted traffic (if any at all).
- Using the wrong directories will come back to hurt you in the end.
There may be some initial benefit or gain, but it won’t last long and really is a waste of your money.
Contracts and monthly SEO costs.
It isn’t uncommon to pay hundreds or even thousands of dollars per month for an ongoing SEO contract.
Now, I’m not suggesting that you won’t get some results, as you would in all likelihood see some improvement in your overall SEO rankings.
The real consideration here is the cost and how much you need to pay to get the results you need. What does it really cost for you to beat your competition? That’s the real question.
What should your SEO strategy really be?
Or how about your overall marketing strategy?
These days, real internet marketing includes solid web design as well, because even if you do get searchers to click on your search result, what will happen to them when they get to your website?
All of these things matter if you’re going to have an effective SEO campaign.
With SEO, your particular industry might not be that competitive. Competition between the actual companies might be, but Google is judging their websites based on a different set of metrics and who you think is your toughest competitor might not be so tough when it comes to their own SEO.
I’ve seen it a ton of times and taking their spots in the rankings isn’t always that time consuming.
Should you really pay $800.00 a month for the next year for results we could have achieved for less than $2,000.00 overall?
A lot of the SEO agencies may be knowledgeable, and they may get you results, but they need to keep that ball rolling no matter what. Getting involved with them depends on a few factors, but for most smaller businesses, you don’t have to.
I can develop a plan for your website and implement it in a timely manner and include you in the process every step of the way.
Here is how my SEO services work:
We’ll discuss your business and any goals you might have.
It always begins with a simple, no-strings-attached conversation that will include the competitiveness of your industry, current customers, potential customers, prices, products, areas, demographics and more.
You really should know what you’re getting into before committing to anything and I’ll be happy to lay it all out for you in advance.
We’ll clean-up your existing website.
There’s no point in building a house on a weak foundation and the same holds true for your website. It needs to be structurally sound in fundamental SEO techniques and we should be able to get it up and running in little time, depending on how large your site is and what is needed, of course.
Don’t have a website? Let’s make a responsive one!
Having an outdated or non-existent website is actually a bit of a blessing in disguise. Starting from scratch is often easier and we can create a mobile-ready and fully responsive website that Google loves up-and-running in no time.
You should also be aware that (as of April 21, 2015) Google is now favouring “Mobile Friendly” websites, so keep this in mind when considering how to improve your SEO.
Google has a free Mobile-Friendly test page you can use to check if you’re website is mobile friendly or not.
I’ll research niche keyword opportunities for your business.
Once we have everything in place, it will be time to research new business opportunities and sources of traffic that will convert for you.
While almost no type of traffic is actually “bad”, visitors who don’t buy anything from you probably aren’t worth focusing on and we should use our resources to concentrate on paying customers.
The amount of traffic might be smaller, but the conversion rates will be higher.
More sales = more profit for you.
I’ll put the pages together and let the search engines do their thing.
Once we know who we are focusing on, we can create strategic web pages that Google will absolutely love!
Wash, Rinse & Repeat.
It takes a while in some cases for Google (and other search engines) to fully index your website and to see them in the search results.
Once the work is done, all you can do is wait and see what happens.
With the positive results, you can further tweak those pages.
With weaker results, you’ll then know that whatever you did isn’t working and head in a different direction.
Knowledge is always power, so turning weaknesses into strengths is part of the process as well.
In the meantime, create & update Social Media accounts.
The bad news about SEO is that it is definitely an ongoing process.
The good news is that there’s always something to do and you can work on your social media presence while you are waiting for your website to be fully indexed.
You’ll be surprised at how quickly this can work.
If you’ve been thinking about upgrading your site and diving into the world of SEO, you’ll probably be surprised to hear that I can have your revised and optimised website operational within a month.
Now, I have to be clear and mention that I’m not promising top placement for all of your keywords, but I can definitely improve your online presence and get you pointed in the right direction pretty quickly.
SEO is definitely a marathon and not a race.
Before you commit to another SEO company, give me a call and we can talk about your goals and what can realistically be done in the short and long term for your website and company.
No contracts. No fine print. No pitches, gimmicks or scams: Just solid work for a reasonable price.
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Let me take care of these things while you take care of your business!