WordPress website services for small businesses in Toronto and Durham Region.
WordPress websites can be great, but they can be a lot of work in the beginning and need constant maintenance to keep them running properly.
Dealing with WordPress websites or any other Content Management System like Joomla or Drupal can be a frustrating experience. Dealing with everything that comes from running a website on a CMS can be a pain and doing it properly can be a real pain.
I’ve put together a list of some of things that are involved with running a solid WordPress website and my WordPress website services deal with all of them.
WordPress websites & hosting services.
It’s often overlooked, but where your WordPress website is being hosted can have a huge impact on your site’s overall performance. This isn’t much of an issue if you don’t get much traffic, but having a server that is optimised for WordPress will deliver proper security and speed performance so that your viewers aren’t bogged-down by a slow website.
Dealing with WordPress websites & security issues.
WordPress has always been a favourite target for the hackers of the world, primarily because it is such a standardised platform and the default coding and addresses are structured the same way. Unless dealt with in the first place, hackers have a good chance of getting into your WordPress website and doing potential harm to it.
Choosing and installing plugins for WordPress websites.
WordPress plugins can be a great way to automate tasks or make your life online a whole lot easier. They also add instant functionality in a lot of cases. The downside is that there are a lot of poorly designed plugins around and choosing the right ones can be a daunting task. I refer to searching for plugins as the “WordPress Plugin Vortex” because you can easily spend a few hours going around in circles trying to find a good one.
Fortunately for you, I have spent way too many hours going through tons of them and I have a pretty good idea which ones are best.
Choosing and installing themes for WordPress websites.
Not unlike the plugins, choosing a proper WordPress theme can be a challenge because you never really know what you’re getting until you install, configure and use one for a while. Some themes are coded well, but there are many – and especially the free ones – that aren’t and you can waste a lot of time trying to find a good one.
Configuring WordPress themes and child themes.
Once you’ve chosen a WordPress theme to use, you then have to figure out how to set it up. The concepts are usually the same, but the particular coding and short-codes will probably be different and it can take a bit of time to figure it out.
Posts, pages, categories and menus.
Properly structuring your website will go a long way with the search engines and knowing how to connect your posts and pages will help even more. Sites that are structured well have a logical hierarchy that search engines can follow.
Performing scheduled backups.
Maintaining a regular schedule for backing-up your WordPress website is important because all of the website’s information is being held in a database. If something happens to that database, all of your website’s content could be gone. And “gone” = “bad”. Really, really bad.
Setting up Google Analytics for WordPress websites.
Google Analytics and Google Webmaster Tools are two of the most important programs available for analyzing and assessing WordPress websites, traffic, sales and just about anything else that matters when it comes to how your site works and is being seen and used by others.
WordPress Websites & SEO
As great as WordPress websites can be, they have always been lacking in SEO capability and a bit of tweeking to the background coding needs to happen. There are also SEO plugins available and the most popular one would be the Yoast SEO plugin for WordPress.
Setting up a WordPress website is time consuming.
Eventually, having a WordPress website is as easy as hitting the “Publish” button, but the initial work that goes into setting it all up can take hours and hours. If you’ve read this page, you can see how many things go into making sure you are getting the most from your website.
Maybe you’re too busy to have to worry about this stuff.
Or maybe you’d rather not have to go through the inevitable learning-curve.
Whatever the reason, I can take care of everything for you.
Template & theme customisation for small businesses.
Save time and money on designers by using fully customisable website templates and themes.
A website theme is essentially a pre-designed website template that enables a person to create an almost ready-made online presence. The typical design process can be an expensive one and sometimes it just isn’t necessary as a lot of themes these days have the majority of your design requirements covered before deciding how to customise it.
Themes are popular.
Not too long ago, website themes were either free and poorly constructed or they were half-decent and outrageously priced. Not any more.
Nowadays there is absolutely no shortage of websites offering themes and a lot of them are high-quality and come with many options, including: colour schemes, layouts, header and navigation menu structures, custom CSS, and lots, lots more.
Themes are the cheapest option.
It isn’t uncommon to find a high-quality website theme for less than $100.00, and that’s a bargain when you compare it against amount it would cost to have the website designed from scratch. Now, there are times when you might want to consider hiring a private designer, but for the most part the majority of small businesses can get away with customising a ready-made template just fine.
Themes are fully responsive.
Having a responsive website isn’t just handy to have, but essentially mandatory if you want to rank with Google for local search results. And the cost doesn’t really change because the amount of work needed is about the same as with a static website. Providing a great viewing experience for your visitors is part of your overall SEO strategy anyway, so starting with a responsive website template only makes sense.
What goes into customising a website theme or template?
No matter how close a theme comes to the sort of look you’re going for, there will always be tweeks needed. Matching the theme colours to that of your logo, for example, or rearranging the heading tags to ensure that the website’s structure is SEO compatible are a couple of examples.
For a clearer idea, here is a quick list of things that typically need to be customised when using a website theme or template:
A small thing, but sizing and placing your logo appropriately will need to be done. Most themes include their own image-holder logo and its dimensions almost certainly won’t be the same as your logo.
Coding for SEO.
Most website themes aren’t coded with effective SEO in mind and will need to have some of the coding rearranged, which can be a little tricky as the structure of the website is dictated by the CSS and a bit of care needs to be taken during this process.
Site structure & menu items.
Again with SEO in mind, a website’s structure has a lot to do with how the search engines will view your website and the file names and directories
need to be structured in a hierarchy of sorts.
Page structure for website sections.
Your content will dictate how the pages on your website will need to look and it’s doubtful that the theme you use will happen to automatically accommodate this.
CSS and website colours.
There are always additions to be made and tweeking the overall colour-scheme of the website is probably going to be needed.
You will probably have some sort of content sharing feature on your website and you may want to change how it is presented.
Need Some Help With Your Website & SEO?
Let me take care of these things while you take care of your business!