SEO Reviews for small business websites in Toronto & Durham Region.
Determine your business website’s overall SEO strength by having a full SEO review that includes researching and developing niche keyword ideas and markets.
SEO reviews help to determine two things: what your website is intended to do, and for whom. Once we understand those two things, we can then begin to identify and target specific customers and everything else about your website will evolve from those two things.
By reviewing your website from an SEO’s perspective, I’ll be able to see what you already have and what can be added or improved. That’s a great starting point and I can have it done within a couple of days, complete with a full report of recommendations.
Here are some examples of what I will look for and why.
Coding & Website Structure:
- Semantically-correct and current HTML coding
- Heading tags used correctly to structure your content
- Effective website navigation
- Properly naming folders and pages
Clean coding and thoughtful website structure are the keys to creating a website that is both enjoyable for users and easily indexable by the search engines. By organising your website in a clean and logical manner, you enable the search engines to find your content and to index it accordingly. Sadly, a lot of websites actually lose real search engine placement because of this and it can be resolved with a little time and effort.
- Meta titles and descriptions
- Longtail keywords and phrasing
- Professionally written text
- Proper heading tag usage
Having suitable content is great, but you want to get the most out of it and structuring it properly is ultimately what you need. Writing with potential customers in mind and in a way that the search engines understand really is the ultimate goal.
Local Business SEO:
- Accurate online listings
- Complete social media profiles
- Mobile website presence
- Monitoring and updating listings
- Local link and citation building
To rank well as a local business, it is imperative that each instance is correct and says the same thing. One way to guarantee poor local business search rankings is to have different addresses and telephone numbers in various directories. Social media, blogs and a proper mobile website can and will help you to develop a strong local presence online.
- Facebook & Twitter
- Google+ and Google Business
- Updated and current content
- Professional Directories
Social media in general has become a huge part of SEO and search engine rankings, so it is important to have accounts and to update them regularly with relevent content that contains your targeted keywords and phrases. This really is the process that never ends, but it is a necessity.
- Mobile viewport
- Readable text
- Links spaced properly
- Slow loading pages
- Unplayable content (like Flash)
With more and more people using mobile phones to do their searching, and especially for their local searches, you really should have a website that responds well to mobile viewing. The current standard is to create your website with mobile considerations first and then build it out for everyone else (desktop computers, laptops and tablets).
- Google Analytics
- Google Webmasters
- Google Content Experiments
- Bing Webmasters
These are the main (and free) tools that enable you to gather data and to put it to use to increase website visitors and sales. If used correctly, you can manage most aspects of your website’s useability, popularity, traffic, sales, and more.
- Search engine penalties
- Broken links and redirects
- .htaccess and robots.txt
- Web forms
The good news is that it is normal to run into technical issues. The bad news is that someone has to fix them. Left unattended, they can seriously impede your search engine rankings and SEO in general.
Need Some Help With Your Website & SEO?
Let me take care of these things while you take care of your business!