Social Media SEO for small business websites in Toronto & Durham Region.
Learn why social signals and social shares can improve your Social Media SEO.
Social Media SEO is a relatively new concept and one that has grown into becoming an important part of establishing your brand as an authority in the online world. What this means, in its simplest form, is that your company / brand will do better when others willingly engage and thus give you credibility in the process.
Not so long ago, simply having backlinks to you from other websites was good enough, however, and as with most things online these days, the bad guys took advantage of it and search engines like Google began to favour an additional form of authority: Social Media.
So, Google is basically saying that your website is credible because lots of people are linking to your content and your content must be good because they actually linked to it. Buying or trading website links is one thing, but having people voluntarily linking to an article or one of your web pages is another thing entirely.
Social Media shows you are active.
The extra effort taken in maintaining your social media accounts will show that you are at least trying to engage people.
Social Media shows you are current.
Well, it can if you are actually current with your content and updates, anyway. At the very least, telling everyone on Facebook and Twitter that you have updated your website or that you are having a sale, for example, is a good way to get the news out.
People get your information quicker.
Normally, someone would have to visit your website in order to see an update, but a lot of people check their own social media accounts – several times a day in some cases – and they will receive your updates right away. It’s like an automated delivery system for you with next to no effort, so getting people to “friend” your company on Facebook, Twitter or Google+ can reap obvious rewards almost immediately.
Google is basically saying that your website is credible because lots of people are linking to your content and your content must be good because they actually linked to it.
The search engines take notice.
The obvious one is Google, but the other major search engines are all trying to find the most relevant and interesting websites to place in their searches as well. The odds, then, that your website will be deemed “worthy” increase if you are being connected by a lot of others. These connections act as online-references of a sort and are essentially votes for your content. Social Media SEO is just a part of the bigger SEO picture, but it’s an important part nonetheless. How many times have you searched for something and the company’s Facebook page came up higher than their own website?
That is telling you something.
Social Media search engines take notice, too.
We all tend to focus on Google, and for good reason, however there are other options available that are used every day by thousands and thousands of people. Facebook has a search option, as does Twitter, for example, and people search for lots of things that are of interest to them all the time. It’s a waste to miss out on some of that traffic and linking potential and a mistake to ignore it outright. Take advantage of what’s already happening.
Friends of friends of friends…
Think about it. If you have 25 Facebook “friends”, and each of those people has 40 friends, you have now exposed your company to 1,000 people. The same goes for any of the social media websites and the amount of people you can reach is essentially unlimited. And for free.
Do you have a social presence online?
If not, you probably should and it should also be pretty active and current. If you need a hand figuring it out, give me a call and I’ll be glad to help.
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